Image from the Navy’s new ‘Never’ ad campaign.
The Navy spent approximately $1.8 million to air a commercial in 16 markets during Super Bowl Sunday. Read More
Navy Spent About $1.8 Million on Super Bowl Ads
Tag Archives: DoD budget
Tough Military Recruiting Environment is About More than Low Unemployment, Experts Say
Recruits with the 64th Annual Recruit Cardinal Division stand at attention during a pass-in-review graduation ceremony inside Midway Ceremonial Drill Hall at Recruit Training Command, Nov. 4, 2022. US Navy Photo
This story has been updated to correct the name of Shannon Razsadin’s organization.
When it comes to military recruiting, economist Beth Asch is an optimist. Asch has been studying military recruiting for almost 40 years, during which she has seen good recruiting years and bad ones. Read More
New Navy Ad Campaign Kicks Off Targeting Gen Zs on Social Media
Image from the Navy’s new ‘Never’ ad campaign.
Gen Z, the Navy wants you. A new ad campaign, launched on the Navy’s 247th birthday, is using videos posted on social media to target 17 to 24 year olds with a pitch to consider a career in the sea service, Navy officials told USNI News on Wednesday. Read More
Navy Boosts New Sailor Goal by 3,400 to Meet Demand in Tough Recruiting Environment
Recruits hold on to their covers before marching into Midway Ceremonial Drill Hall at Recruit Training Command, Great Lakes on March 18, 2022. US Navy Photo
The Navy is boosting its recruiting goal by 3,400 sailors to meet its Fiscal Year 2023 end strength requirement despite an increasingly difficult recruiting environment, service officials told USNI News on Tuesday. Read More
Navy Predicts Challenging Future Recruiting Environment, On Target to Hit Retention Goals
Sailors assigned to USS Ronald Reagan (CVN-76) prepare to re-attach the starboard anchor chain following the completion of preventive maintenance on March 30, 2022. US Navy Photo
The Navy’s latest budget proposal will cut more than a thousand sailors from the sea service, a reflection of a difficult recruiting environment that defense officials predict will only get worse. Read More
Document: Congressional Defense Department Reform Proposals
The following is the June 30, 2016 Congressional Research Service report: Fact Sheet: FY2017 National Defense Authorization Act (NDAA) DOD Reform Proposals. Read More
White House Pushing Against Proposed Pentagon Carrier Cut
USS George Washington (CVN-73) on Dec. 2, 2013. A proposed reduction in the US carrier fleet was stalled this week after the White House told the Pentagon to look for cuts elsewhere. US Navy Photo
The White House is pushing back against a Pentagon plan to cut a carrier as part of its Fiscal Year 2015 budget, several sources confirmed to USNI News. Read More
