Tag Archives: recruiting

Marine Corps Shifting Focus From High Turnover Force To Retaining Experienced Marines

Marine Corps Shifting Focus From High Turnover Force To Retaining Experienced Marines

U.S. Marine Corps Pfc. Aaron J. Seeley, a native of Corner, Alabama, graduates Marine Corps recruit training as the honor graduate for Platoon 2082, Fox Company, 2nd Recruit Training Battalion, at Marine Corps Recruit Depot Parris Island, South Carolina, Oct. 15, 2021. US Marine Corps Photo

The Marine Corps will undertake a multi-year shift from its signature high turnover and young force approach to new ways to recruit more seasoned talent and retain Marines. Read More

Short on Personnel, Army Recruiters Try Poaching Navy Officer Candidates on Reddit

Short on Personnel, Army Recruiters Try Poaching Navy Officer Candidates on Reddit

THE PENTAGON — The Navy, Marine Corps and Air Force all hit their Fiscal Year 2018 recruiting targets, but the Army missed its goal by more than a regiment’s worth of troops – 6,528 active duty soldiers– according to a recently released Department of Defense report. With a shortfall looming, at least one Army recruiter took to the Navy-themed Reddit page, r/navy, in an apparent attempt to woo Navy personnel. Read More

Slogans that Sell the Service: A Brief History of U.S. Navy Television Ads After the End of the Draft

Slogans that Sell the Service: A Brief History of U.S. Navy Television Ads After the End of the Draft

Screengrab from Navy's video for the

Screengrab from Navy’s “Global Force Good” campaign.

The Navy has long recognized the effectiveness of powerful visual images for attracting new recruits. Men who had not been drafted were often enticed to enlist by the striking images found on ubiquitous posters as well as by the smartly uniformed personnel manning the recruiting booths. Read More