Tag Archives: recruiting

Short on Personnel, Army Recruiters Try Poaching Navy Officer Candidates on Reddit

Short on Personnel, Army Recruiters Try Poaching Navy Officer Candidates on Reddit

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THE PENTAGON — The Navy, Marine Corps and Air Force all hit their Fiscal Year 2018 recruiting targets, but the Army missed its goal by more than a regiment’s worth of troops – 6,528 active duty soldiers– according to a recently released Department of Defense report. With a shortfall looming, at least one Army recruiter took to the Navy-themed Reddit page, r/navy, in an apparent attempt to woo Navy personnel. Read More →

Slogans that Sell the Service: A Brief History of U.S. Navy Television Ads After the End of the Draft

Slogans that Sell the Service: A Brief History of U.S. Navy Television Ads After the End of the Draft

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Screengrab from Navy's video for the

Screengrab from Navy’s “Global Force Good” campaign.

The Navy has long recognized the effectiveness of powerful visual images for attracting new recruits. Men who had not been drafted were often enticed to enlist by the striking images found on ubiquitous posters as well as by the smartly uniformed personnel manning the recruiting booths. Read More →