Image from the Navy’s new ‘Never’ ad campaign.
The Navy spent approximately $1.8 million to air a commercial in 16 markets during Super Bowl Sunday. Read More
Navy Spent About $1.8 Million on Super Bowl Ads
Tag Archives: esports
New Navy Ad Campaign Kicks Off Targeting Gen Zs on Social Media
Image from the Navy’s new ‘Never’ ad campaign.
Gen Z, the Navy wants you. A new ad campaign, launched on the Navy’s 247th birthday, is using videos posted on social media to target 17 to 24 year olds with a pitch to consider a career in the sea service, Navy officials told USNI News on Wednesday. Read More
WANTED: Gamer Sailors for Navy’s ‘Goats & Glory’ ESports Team
Navy Electronics Technician 2nd Class Manuel Bolanos, a native of McAllen, Texas, assigned to the Navy’s esports team, Goats & Glory, plays a friendly Valorant skirmish during the Valorant $5K Lan Tournament, part of a Navy Promotional Day (NPD) Philadelphia, May 14, 2022. US Navy Photo
Are you a sailor who wants to play video games from 8 a.m. to 4 p.m.?
Good news, the Navy has a job for you. Read More
Navy Drops TV Ads: Trades Super Bowl Spots for Esports, YouTube
Information Systems Technician Alexavier Simmons aboard USS Gerald R. Ford (CVN-78), plays video games during the ship’s first underway in 2017. US Navy Photo
The Navy is punting on television advertising and won’t roll out a new ad campaign in time for the Super Bowl. Instead, the service will spend virtually all its advertising money in the digital realm. Read More
